Established in 2003, Citizens of Humanity has captivated the fashion world with a rigorous commitment to cutting edge denim styling, comfort and fit without compromise. With over 25 years of experience in the denim industry, founder Jerome Dahan, is a true visionary and the first to bring the concept of luxury designer denim to the global marketplace. Citizens of Humanithy is a favourite of style icons Gigi Hadid, Kendall Jenner, Kate Bosworth, Emily Ratajkowski, Hailey Clauson, and Veronika Heilbrunner, The jeans are distributed in over 1300 retailers in more than 35 countries including high-end specialty boutiques such as Intermix, Curve, Fred Segal, Scoop, and Anthropologie; online at Shopbop.com and Net-a-Porter.com as well as in luxury department stores Barneys New York, Nordstrom, and Bloomingdale’s.
Q & A with Citizens of Humanity CEO Amy Williams
How have denim preferences changed recently? What's selling now?
There’s a range of things. Over the course of the past year and a half we’ve seen a movement away from skinny jeans. Rises are definitely higher than they were. What used to look like a high rise to us now looks like a mid rise. Boyfriend jeans and more authentic 501-type of boyfriend styling has been really strong over the past year and a half. Most recently, flares have been quite strong — both cropped flares and that ankle-length inseam in all silhouettes.
Authentic and beautifully hand-done washes have been really strong. As we look at fall, we still see some of those washes but we also see washes getting cleaned up and looking more like that whole '70s cleaner look. I think fabric innovation has been really strong over the past year or so.
Another trend I've noticed is denim brands collaborating with models — is that something you would ever do?
We like working on collaborative projects that feel really authentic and it’s not to take anything away from anyone else, but there are times when we’re approached or in conversation with someone we think is like-minded or has a real interest and a real point of view around a product that we might want to bring to the market with them. We tend to look at relationships that we think can be more lasting as opposed to being transactional.
We prefer to do things like the collaboration with Christy Turlington and Every Mother Counts and sponsoring the film she’s making and including her in the brand magazine, because there’s a lot of dimensionality to those relationships.
Citizens of Humanity CEO Amy Williams.