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Q & A with Pip Edwards of P.E Nation

Active wear – we all wear it, we all love it and Sisters & Co is now the stockist of PE Nation – Australian’s super stylist Pip Edward’s crazily successful lifestyle range.

Recently featured in Harpers Bazaar as one of Australians’ most fashionable woman, Pip Edwards embodies the outdoor, beach and active lifestyle of Bondi – one that we all love and connect with here in New Zealand.

And with active wear almost a universal part of our wardrobes why not choose active wear that is stylish.

Pip’s active-wear meets street-wear collection P.E Nation - a label she founded last year with former Topshop and sass & bide designer Claire Tregoning - has parlayed this trend, and the associated Bondi lifestyle, into a multimillion-dollar business.

In the 1970s, Diane Von Furstenberg designed flattering jersey wrap dresses suitable for both work and play. Now, Edwards is merging performance and style, for the gym and everything else. In March 2016, P.E Nation's first collection sold out within hours on its website. Within a year, the original team of two grew to 12. Stockists include David Jones, Selfridges in London and online retailers like MyTheresa, a leading luxury website, where it nestles among labels such as Balenciaga and Valentino.

PE Nations aesthetic focuses on retro inspired designs, signature colour blocking and stripes with a strong tomboy feel. So mothers, creative’s, fitness enthusiasts or those who just like to coffee in their active wear come and get physical with P.E Nation.

 

Q & A with Pip Edwards

1)   What is your first fashion memory?

There is a photo of me modelling my end of year design (a mustard mini skirt and black turtle neck top worn with Doc Martens) and the caption under the photo says; “Phillippa Edwards: Fashion Designer of Tomorrow”

2)   What are the highlights of brand at the moment?

It was pretty cool to have P.E spotted on the like of Khloe and Kourtney Kardashian, Bella Hadid and Olivia Palermo but mostly I just love seeing it on everyday women.

3)   Which piece of clothing of the brand do you personally wear often?

I love the traction jeans at the moment – I can dress them up or down!

4)   What songs get you in a creative mood?

Cream on Chrome by Ratatat

5)   Who is your favourite style icon?

Veronika Heilbrunner

 


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