IRO
Know for their flowy dresses, leather jackets and slouchy t-shirts, the brand is edgy and oh so effortless. Created in 2005 between Paris and New York, by Arik and Laurent Bitton, two visionary brother who are both passionate about music, architecture and design, which is evident in their bold collections.
Originally from Paris, once Arik and Laurent experienced the energy of New York, they wanted to untie the two most fashionable places in the world. Their clothing represents the modern female, the silhouettes are feminine yet very accessible, fresh, and sexy all at the same time. It's Parisian chic meets rock-n-roll!
Originally from Paris, once Arik and Laurent experienced the energy of New York, they wanted to untie the two most fashionable places in the world. Their clothing represents the modern female, the silhouettes are feminine yet very accessible, fresh, and sexy all at the same time. It's Parisian chic meets rock-n-roll!
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