Youthful, feminine, playful. New Zealand label Ruby is both cheeky and charming, with strong themes of adventure and modernity. Under the direction of designer Deanna Didovich, opposites attract, melding femininity and tomboyish charm. Colour that surprises and prints that charm. If Ruby was a person, Didovich says she would be ‘fun, chic, and just all around amazing’. Could you be Ruby?
Youthful, feminine, playful. New Zealand label Ruby is both cheeky and charming, with strong themes of adventure and modernity. Under the direction of designer Deanna Didovich, opposites attract, melding femininity and tomboyish charm. Colour that surprises and prints that charm. If Ruby was a person, Didovich says she would be ‘fun, chic, and just all around amazing’. Could you be Ruby?
Ruby | New Spirit Keyring - Navy
RUBY tassel keyring/bag charm with gold circle clasp. Thread & brass alloy.  
$29.00 NZD
Ruby | 2017 Diary
RUBY 2017 diary with gold page edges, gold embossed cover and Daily Splice artwork on...
$35.00 NZD
Ruby | Bahati Crop Top - Black
Cropped bodice with high neck, cross-over front straps and shirred back. Composition: Main: 55% Linen,...
$129.00 NZD
Ruby | Bahati Long Dress - Red
Relaxed fit full length dress with v-neckline, low back, side pockets and removable waist tie....
$249.00 NZD
Ruby | Bahati Playsuit - Black
Longsleeve playsuit with v-neckline, button up closure at centre front, adjustable waist tie and elasticated...
$229.00 NZD
Ruby | Bibi Crop Top - Pink Stripe
Halter neck crop top with tie front and shirred back. Pair with the Bibi Short....
$99.00 NZD
Ruby | Bibi Shirt - Pink Stripe
Relaxed fit shirt with cropped sleeves, mandarin collar, front tie and button up centre front....
$169.00 NZD
Ruby | Bibi Short - Pink Stripe
High waist short with gathered waist and adjustable waist belt. Pair with the Bibi Crop...
$169.00 NZD
Ruby | Cecilia Camisole-Black Sale
Ruby | Cecilia Camisole-Black
Ruby | Cecilia Camisole-Black Relaxed fit satin camisole with soft crinkle finish, cowl neckline and...
$90.30 NZD $129.00 NZD
Ruby | Cecilia Slip Dress - Black Sale
Ruby | Cecilia Slip Dress - Black
Relaxed fit mid-length slip dress with soft crinkle finish, cowl neckline and adjustable shoestring straps....
$139.30 NZD $199.00 NZD
Ruby | Chancellor Sweater - Black Sale
Ruby | Chancellor Sweater - Black
Textured knit sweater with round neckline and splits at hem and cuffs. Composition: 48% Acrylic, 20%...
$144.50 NZD $289.00 NZD
Ruby | Coin Purse - Pink
Pink RUBY coin purse with gold hardware and embossing.  Measurements: Length: 13cm, Width: 9.5cm. Composition: Main: 100% Leather,...
$45.00 NZD
Ruby | Delroisse Blouse - Red
Off the shoulder short sleeve blouse with daisy voile embroidery, ruffle neckline and elasticated ruffle...
$169.00 NZD
Ruby | Delroisse Short - Red
High waist shorts with daisy voile embroidery, side pockets and invisble zip closure at centre...
$169.00 NZD
Ruby | Diamond Bracelet - Gold
RUBY fine gold chain bracelet with diamond shape, bead detailing and adjustable chain closure. Measurements: Bracelet:...
$19.00 NZD
Ruby | Diamond Necklace - Gold
RUBY fine gold chain necklace with diamond shape, bead detailing and adjustable chain closure. Measurements: Necklace:...
$29.00 NZD
Ruby | Firebird Cowl Dress-Midnight Sale
Ruby | Firebird Cowl Dress-Midnight
Ruby | Firebird Cowl Dress-Midnight Mid-length halter dress with cowl neck, fitted bodice and invisible...
$258.30 NZD $369.00 NZD
Ruby | Gogo Dress - Blush
Mid length sleeveless dress with front split, raw edge and gold eyelet with grosgrain ribbon...
$189.00 NZD
Ruby | Holiday Long Sleeve - Navy Stripe Sale
Ruby | Holiday Long Sleeve - Navy Stripe
Relaxed fit long sleeve t-shirt with round neckline and side splits. Composition: 60% Linen, 40% Rayon...
$90.30 NZD $129.00 NZD
Ruby | Juniper Bracelet - Gold
RUBY fine gold chain bracelet with bobble detailing. Measurements: Length: 18cm, adjustable closure: 2.5cm. Composition: Copper &...
$19.00 NZD
Ruby | Juniper Necklace - Gold
RUBY fine gold chain necklace with bobble detailing. Measurements: Length: 40.5cm, Adjustable closure: 5.5cm. Composition: Copper & iron...
$29.00 NZD
Ruby | New Spirit Keyring - Pink
RUBY tassel keyring/bag charm with gold circle clasp. Thread & brass alloy.
$29.00 NZD
Ruby | New Spirit Ruffle Dress Sale
Ruby | New Spirit Ruffle Dress
Longsleeve mid-length dress with ruffle neckline, petal hem, adjustable waist tie and button-up cuffs. Lined...
$209.30 NZD $299.00 NZD
Ruby | New Spirit RuffleTop - Moonshine Sale
Ruby | New Spirit RuffleTop - Moonshine
One shoulder top with elasticated waist, double layer ruffle and decorative gold buttons on shoulder....
$132.30 NZD $189.00 NZD
Ruby | Seabright Plunge Dress - Blue
Relaxed fit v-neck dress with a detachable waist tie, side pockets, low v-neck back and...
$189.00 NZD
Ruby | Shells Dress - Chambray
Short sleeve off the shoulder chambray dress with elasticated neckline, side pockets and gathered sleeves...
$199.00 NZD
Ruby | Shells Halter Top - Chambray
Shirred halter neck crop top with high neck. Composition: 100% Cotton Care Instructions: Cold gentle machine wash...
$99.00 NZD
Ruby | Shells Halter Top - White
Shirred halter neck crop top with high neck. Composition: 100% Cotton Care Instructions: Cold gentle machine wash...
$99.00 NZD