Youthful, feminine, playful. New Zealand label Ruby is both cheeky and charming, with strong themes of adventure and modernity. Under the direction of designer Deanna Didovich, opposites attract, melding femininity and tomboyish charm. Colour that surprises and prints that charm. If Ruby was a person, Didovich says she would be ‘fun, chic, and just all around amazing’. Could you be Ruby?