Founded by Helene Morris and partner Steve Ferguson, Lonely is a New Zealand based lingerie, swim and clothing brand with the vision to empower women to be themselves.

From its unique, convention-busting creative imagery to an abundance of styles and sizes that befit a range of bodies, is an inclusive take on luxury lingerie. Sensuous and romantic, Lonely approaches undergarments with a fresh eye, rekindling vintageinspired styles—from bodysuits to high-waist knickers and long-line bras. Lonely is for women who view lingerie as a love letter to themselves—just the way it should be.

Founded by Helene Morris and partner Steve Ferguson, Lonely is a New Zealand based lingerie, swim and clothing brand with the vision to empower women to be themselves.

From its unique, convention-busting creative imagery to an abundance of styles and sizes that befit a range of bodies, is an inclusive take on luxury lingerie. Sensuous and romantic, Lonely approaches undergarments with a fresh eye, rekindling vintageinspired styles—from bodysuits to high-waist knickers and long-line bras. Lonely is for women who view lingerie as a love letter to themselves—just the way it should be.

Lonely Lingerie | Lulu Strap Brief - Stone
The Lulu strap brief is a tri brief style in beautiful corded stretch lace. Soft...
$65.00 NZD
Lonely Lingerie | Lulu Strap Bra - Stone
A classic Lonely style. The Lulu strap bra is an underwire style in beautiful corded...
$109.00 NZD
Lonely Lingerie | Lexi Underwire Bra - Black
The Lexi underwire bra is an underwire style in a panelled pleat mesh with sheer...
$99.00 NZD
Lonely Lingerie | Lexi Tri Brief - Flint
Classic tri brief style in pleated mesh with sheer stretch mesh sides and back. Zig...
$50.00 NZD
Lonely Lingerie | Lexi Tri Brief - Black
Classic tri brief style in pleated mesh with sheer stretch mesh sides and back. Zig...
$50.00 NZD
Lonely Lingerie | Lexi Softcup Bra - Black
The Lexi soft cup bra is a triangle style in a panelled pleat mesh. Delicate...
$85.00 NZD
Lonely Lingerie | Lexi Longline Bra - Flint
The Lexi longline bra is a classic underwire silhouette in panelled pleated mesh with sheer...
$110.00 NZD
Lonely Lingerie | Effie Midline Bra - Black
The 'Effie' mid-line bra, an underwire style in a delicate European floral lace with embroidered...
$135.00 NZD
Lonely Lingerie | Effie Softcup Bra - Black
The Effie Softcup Bra, a triangle soft cup style with center bust seams. Delicate European...
$115.00 NZD
Lonely Lingerie | Effie Brief - Black
The Effie Brief, a classic tri-brief style in delicate European lace with embroidered scalloped edge....
$70.00 NZD
Lonely Hearts | Pleat Short - Ivory
Small knife pleat full short with elasticated waistband and drawstring tie. Made with love in China....
$185.00 NZD
Lonely Hearts | Lonely Tee - Floral White
Classic tee with Lonely floral print. Made with love in China. 100% Cotton. Relaxed fit,...
$115.00 NZD
Lonely Hearts | Lonely Tee - Floral Grey
Classic tee with Lonely floral print. Made with love in China. 100% Cotton. Relaxed fit,...
$115.00 NZD
Lonely Lingerie | Gigi Underwire - Black Mesh
Underwire bra in a semi sheer stretch mesh, panel detailing through the body and slim...
$115.00 NZD
Lonely Lingerie | Gigi Brief - Black Dot
The Gigi brief, a classic tri brief style made in a super soft, sheer flocked...
$49.00 NZD
Lonely Lingerie | Gigi Softcup Bra - Black Dot
The Gigi soft cup bra, a delicate and detailed triangle soft cup style in a...
$99.00 NZD
Lonely Lingerie | Lexi Underwire Bra - Black
he Lexi underwire bra is an underwire style in a panelled pleat mesh with sheer...
$99.00 NZD
Lonely Lingerie | Harper Tri Brief - Ink
The Harper tri brief, a classic tri-brief style in a stretch micro fibre. Features soft...
$50.00 NZD
Lonely Lingerie | Harper Softcup Bra - Ink
The Harper soft cup bra, a mid-line soft cup style in a stretch micro fibre....
$99.00 NZD
Lonely Hearts | Pleat Short - Black
Small knife pleat full short with elasticated waistband and drawstring tie. 100% Polyester Chiffon. Due...
$185.00 NZD
Lonely Hearts | Kathleen Jumpsuit - Denim
Fitted panelled full length jumpsuit with adjustable tie straps. Keyhole opening at back with tie...
$280.00 NZD
Lonely Lingerie | Lulu Strap Brief - Black Mesh
Mid waisted smooth stretch mesh brief framed by shark tooth elastic. Multiple strap elastics for...
$69.00 NZD
Lonely Lingerie | Lulu Strap Bra - Black Mesh
Underwired, smooth stretch mesh bra framed by shark tooth elastic. Multiple strap elastics form band,...
$109.00 NZD
Lonely Lingerie | Lulu Strap Bra - Black Lace
A classic Lonely style. The 'Lulu' strap bra is an underwire style in corded stretch...
$115.00 NZD
Lonely Lingerie | Penny Underwire Bra - Mist
The 'Penny' underwire bra is a demi-cup underwire style with sheer stretch lace and a...
$85.00 NZD
Lonely Lingerie | Penny Brief - Mist
The 'Penny' brief is a mid-rise brief in soft stretch lace with a scallop edge...
$60.00 NZD
Lonely Lingerie | Penny Soft-Cup Bra - Mist
The 'Penny' soft cup bra is a soft cup style in sheer stretch lace with...
$80.00 NZD
Lonely Lingerie | Winona Softcup Bra-Black
Stretch lace and mesh bra, framed by a velvet elastic. Neckline elastic crosses over to...
$85.00 NZD