Founded by Helene Morris and partner Steve Ferguson, Lonely is a New Zealand based lingerie, swim and clothing brand with the vision to empower women to be themselves.

From its unique, convention-busting creative imagery to an abundance of styles and sizes that befit a range of bodies, is an inclusive take on luxury lingerie. Sensuous and romantic, Lonely approaches undergarments with a fresh eye, rekindling vintageinspired styles—from bodysuits to high-waist knickers and long-line bras. Lonely is for women who view lingerie as a love letter to themselves—just the way it should be.

Founded by Helene Morris and partner Steve Ferguson, Lonely is a New Zealand based lingerie, swim and clothing brand with the vision to empower women to be themselves.

From its unique, convention-busting creative imagery to an abundance of styles and sizes that befit a range of bodies, is an inclusive take on luxury lingerie. Sensuous and romantic, Lonely approaches undergarments with a fresh eye, rekindling vintageinspired styles—from bodysuits to high-waist knickers and long-line bras. Lonely is for women who view lingerie as a love letter to themselves—just the way it should be.

LONELY LINGERIE | Lena Softcup Bra - Marigold
A triangle shaped soft cup bra with a plunge neckline made in corded floral lace...
$80.00 NZD
LONELY LINGERIE | Gigi underwire Bra - Olive
A detailed underwire bra in a sheer flocked polka-dot stretch mesh. It features slim elastic...
$110.00 NZD
LONELY LINGERIE | Gigi Tri Brief - Olive
A classic tri brief style in super soft, sheer flocked polka-dot stretch mesh. Very comfortable. Fits...
$50.00 NZD
LONELY LINGERIE | Gigi Softcup Bra - Olive
A delicate and detailed triangle soft cup style in a sheer flocked polka-dot mesh. Features...
$99.00 NZD
LONELY LINGERIE | Dahlia Softcup Bra - Black
A halter neck soft cup bra with scalloped edge and soft underbust band. Beautiful key...
$99.00 NZD
LONELY LINGERIE | Dahlia Brief - Black
A soft and comfortable mid brief style in floral border lace with scalloped waistband. We've...
$55.00 NZD
LONELY LINGERIE | Dahlia Bodysuit - Black
Beautiful v neck soft cup bodysuit featuring lace paneling and super soft bamboo knit. Adjustable...
$150.00 NZD
LONELY LINGERIE | Dahlia Bodysuit - Black
Beautiful v neck soft cup bodysuit featuring lace paneling and super soft bamboo knit. Adjustable...
$150.00 NZD
LONELY LINGERIE | Bonnie Underwire Bra - Black
Underwired bra in all over patterned mesh with lace border framing cup and back edge....
$110.00 NZD
LONELY LINGERIE | Bonnie Brief - Black
Full brief in all over patterned mesh with lace border around waist and zig zag...
$60.00 NZD
LONELY LINGERIE | Bella Underwire Bra - Ginger
A soft floral lace underwire bra with beautiful lattice strapping at the sides and plunging...
$90.00 NZD
LONELY LINGERIE | Bella Tri Brief - Ginger
A soft and comfortable classic tri brief style in floral lace with beautiful lattice strapping...
$55.00 NZD
LONELY LINGERIE | Bella Midline Bra - Ginger
A soft floral lace midline bra with beautiful lattice strapping at the sides and plunging...
$99.00 NZD
Lonely Lingerie | Lulu Strap Brief - Stone
The Lulu strap brief is a tri brief style in beautiful corded stretch lace. Soft...
$65.00 NZD
Lonely Lingerie | Lulu Strap Bra - Stone
A classic Lonely style. The Lulu strap bra is an underwire style in beautiful corded...
$109.00 NZD
Lonely Lingerie | Lexi Underwire Bra - Black
The Lexi underwire bra is an underwire style in a panelled pleat mesh with sheer...
$99.00 NZD
Lonely Lingerie | Lexi Tri Brief - Flint
Classic tri brief style in pleated mesh with sheer stretch mesh sides and back. Zig...
$50.00 NZD
Lonely Lingerie | Lexi Tri Brief - Black
Classic tri brief style in pleated mesh with sheer stretch mesh sides and back. Zig...
$50.00 NZD
Lonely Lingerie | Lexi Softcup Bra - Black
The Lexi soft cup bra is a triangle style in a panelled pleat mesh. Delicate...
$85.00 NZD
Lonely Lingerie | Lexi Longline Bra - Flint
The Lexi longline bra is a classic underwire silhouette in panelled pleated mesh with sheer...
$110.00 NZD
Lonely Lingerie | Effie Midline Bra - Black
The 'Effie' mid-line bra, an underwire style in a delicate European floral lace with embroidered...
$135.00 NZD
Lonely Lingerie | Effie Softcup Bra - Black
The Effie Softcup Bra, a triangle soft cup style with center bust seams. Delicate European...
$115.00 NZD
Lonely Lingerie | Effie Brief - Black
The Effie Brief, a classic tri-brief style in delicate European lace with embroidered scalloped edge....
$70.00 NZD
Lonely Hearts | Lonely Tee - Floral White
Classic tee with Lonely floral print. Made with love in China. 100% Cotton. Relaxed fit,...
$115.00 NZD
Lonely Hearts | Lonely Tee - Floral Grey
Classic tee with Lonely floral print. Made with love in China. 100% Cotton. Relaxed fit,...
$115.00 NZD
Lonely Lingerie | Gigi Underwire - Black Mesh
Underwire bra in a semi sheer stretch mesh, panel detailing through the body and slim...
$115.00 NZD
Lonely Lingerie | Gigi Brief - Black Dot
The Gigi brief, a classic tri brief style made in a super soft, sheer flocked...
$49.00 NZD
Lonely Lingerie | Gigi Softcup Bra - Black Dot
The Gigi soft cup bra, a delicate and detailed triangle soft cup style in a...
$99.00 NZD