Elle + Riley was born over a glass of wine on a summer evening at the beach in New Zealand. During a trip to Nepal a few years previous, Yolande Ellis found herself at one of the sources of cashmere. After learning how it was made and where it came from, she purchased a number of items - ponchos, scarves, and blankets - for friends and family.
Though not overly cheap, it was more reasonably priced than anything she had found in New Zealand, and she wondered if she could play a role in making it more accessible. That thought remained just a thought, until Yolande and her daughter Elle decided that after years in diverse roles within the fashion industry, they wanted to create something of their own. Something that reflected their own lifestyle and what they love about fashion; a blend of style and functionality, comfort and design, luxury and necessity.