With over a decade of experience in the New Zealand fashion industry including designer for Murray Crane and Workshop Amber has put all this great training into use for the hottest new label in New Zealand - Shjark. With the shifting tides of the market, and a real desire for a move toward a “less-is-more” approach, Amber is launching Shjark with a Summer 2016-17 collection. It is a modular wardrobe of timeless building blocks, designed for purpose and versatility. With an effortless undone style, yet always of the moment, the Shjark woman is practical, and laid back, attracted to comfort and ease, but also sexy and confident. Classic, clean lines and tailoring will lend sophistication to a collection of elevated basics for all occasions. With French and Japanese influences, there is a chic, pared-back ease to the range that offers a modern woman the elements for her self expression. The label will be stocked exclusively at Sisters & Co in the Bay of Plenty and here is a few Q & A with the designer herself!
How did your label come about? I have always had my sights set on having my own brand, and with over a decade of experience as a successful designer for numerous iconic New Zealand labels, the timing was right for me create a brand and company based on my own aesthetics and morals.
What do the designs mean to you? Shjark is effortless perfection for the modern woman. Each season, the Shjark collections are designed around the concept of a modular wardrobe of timeless building blocks, designed to be completely of the moment, yet eschewing trends. They are all about balancing the relaxed with the sophisticated; the classic with the modern. They are designed to stay in your wardrobe, and be built on each season.
When you aren’t designing beautiful clothes, what are you doing? Music always inspires me, so I try to get to gigs when I can. I love being at home with my partner on Sundays in the sun, playing records with a good drink in hand, a new magazine and my beloved cat on my lap. I clear my head with walks on the beach - summer or winter. Im also really into ceramics, and would love to have more time for hobbies like that, but a new business can be quite consuming so downtime is pretty valuable
Describe your own personal style. Like most of us these days, Im busy, and I need my clothes to take me anywhere. Im drawn to classic, clean lines, and I like to mix it up with an undone rock'n'roll edge. In one word – Shjark.
What is your favourite place in the world? Ive done a lot of traveling, and I always used to be on a mission in search of the best beach in the world. Then I realised they are right here in New Zealand. I have lots of favorites, but Taputaputa Bay in Northland always stands out for me.
What is your daily source of inspiration? My partner is a photographer and artist; he is always inspiring me with his beautiful work.
What is on your playlist at the moment? I love a range of music from The Kills, Black Rebel Motorcycle Club and Queens of the Stone Age to Nick Cave, Bob Dylan and Johnny Cash. I have had Ben Howard on repeat all week.
Where are you travelling to next? Im planning to get back to Japan soon. Shjark is hugely influenced by Japanese style. I source a lot of fabric and shapes from there and their denim industry is amazing.
Who are your dream dinner-party guests? Jimi Hendrix, Nick Cave, Alison Mosshart, and Keith Richards What could you not live without? Chocolate and denim