Designer Insight: Juliette Hogan

How did you start Juliette Hogan? Following studying in NY at Parson’s School of Design I set off for a bit of travel to then come home and start my label. That was 13 years ago.

Tell us about the inspiration about your stunning spring/summer 17 collection? The concept for SS16 was created while I was travelling through the Californian desert. Sandstorm is a print that was inspired by the beautifully tonal sunsets set against the rocky terrain. The Floral Haze print was inspired by the tight bushes that were dotted throughout the vast landscape. Visually, it was such an inspiring trip.

When you aren’t designing beautiful clothes, what are you doing? I love to travel, I love the outdoors and I love walking. I will often escape down to Queenstown for the air and to be amongst the mountains – the air is medicinal down there. I also love a beautiful dining experience whether it be cooking for friends at home or trying a new restaurant.

Describe your own personal style. I would say that I am pared back luxe. I never want to feel over done or like I’m trying too hard but I just love cashmere, sequin and silks so I try to pare back luxe fabrications with a pair of jeans and I’m all about the white sneakers to bring an outfit back.

What is your favourite place in the world? I am hugely patriotic, I love NZ, so I would say home. That said travel is such a big part of who I am and there is beauty in every place I have been.

What is your daily source of inspiration? Architecture – strong lines, minimalist structures set in wild or unstructured landscapes. I love being within well designed spaces and it’s really defining how I’m designing my clothes.

What is on your playlist at the moment? Bruce Springstein is top of the list for when I’m at home cooking a meal or entertaining. I also love some laid back Hip Hop for music while I’m at work, Kaytranada is a fave right now.

Where are you travelling to next? Yosemite Valley in the States is my next port. I’m loving the States right now.

Who are your dream dinner-party guests? I’d love to have Michelle Obama over for dinner – she’s the epitome of cool. Smart, sassy with just the right amount of fun.

What could you not live without? My cashmere blanket through winter – it travels with me, it sits on my couch and it keeps me warm when I’m out in the evenings.


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