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Waiting for Winter


Styled by Amelia Holmes, RUBY’S Autumn/Winter'15 campaign ‘Hana’ captures the youthful, playful and feminine style that the label has really defined themselves as over the years. Shot by Australian photographer Steven Chee and featuring bright-eyed American babe Roxanne - The Hana campaign really captures a sense of calm. As well as the beauty and balance that is shown through the exploration of Yin and Yang within the Autumn/Winter 2015 collection. True to designer Deanna Didovich’s style, the new collection shines through the brand’s identifiable cheekiness and charm that we have all come to know and love. With strong themes of adventure and modernity - this season we see opposites attract as Didovich blends delicate femininity and tomboyish charm. With a colour palate that surprises and prints that captivate the Hana collection combines soft blushes and crisp whites. Grey Marle and gold foil as well as striking patterns and timeless basics. - all you’ll be wearing this Autumn is 'Hana'.

P.S Just because we know how much you love RUBY - every piece of the new season purchased will also receive an exclusive set RUBY Tassel Bracelet!


Shop 'Hana' online & in-store now.

Words by Ruby Hamilton for Sisters and Co. 

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