United Colours of Benetton, known for its thought-provoking and sometimes controversial fashion campaigns, has joined forces with the United Nations this time. Their latest advert shows a beautiful woman being 'stoned' with a shower of orange flowers inspired by the Italian saying, "women should never be hit, not even with a flower."
The campaign visual aims to bring attention to violence against women. It was launched on the International Day for the Elimination of Violence Against Women on November 25th, which also marked the start of a 16-day initiative around the world in honour of women's rights.
The image is striking and at first belies the powerful message that becomes clear once you look more closely and see the blurred male figures in the background. Fashion being put to a good cause again.