When I was a young girl growing up in the UK, Topshop was cool, but it wasn't the bigger-than-Christmas, au courant style giant it has become in recent years.
Its über status just got even bigger with the opening of the new Fifth Avenue Topshop on Friday.
Cara Delevingne joined the indomitable Beyoncé to open the 40,000 square feet extravaganza. It is the second-largest Topshop store in the world, topped only by its flagship in Oxford Circus, London
Celebs joined principal owner Philip Green at the launch of the new store in New York and were served up very English fare of filet of beef and Yorkshire pudding.
The explosion of the Topshop brand over recent years is extraordinary. Its ability to walk the path between affordability and affluence, fleeting fashion and staples, and to engage celebrity faces to front campaigns and collections must be part of its winning formula. Being able to bottle that would be spectacular.
Beyoncé is soon to front a range of athletic wear for Topshop and Delevingne is the face of its Christmas campaign.
Photo credits digitalspy.co.nz and Topshop